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B2C Marketing Plan Holly Mullins:Paperback offer detailed techniques and suggestedThe objective of this thesis was to develop marketing suggestions for Darkglass Electronics in the Chinese market. The intention of the thesis was to research the Chinese market and the marketing channels used in China. Another intention was to carry out a situational analysis of Darkglass Electronics and their competitors. The theoretical framework was based on literature about product marketing, marketing channels and buyer behaviour.
