GUIDE TO INTELLECTUAL PROPERTY: What it is, how to protect it, how to exploit it Mato Sato An Oprah’s Book Club Selection

An Oprah’s Book Club Selection

Life on Earth couldn't exist without plants and fungi

followed by demon cheerleaders

If the ghosts of Hollow's Grove's victims don't kill them first

GUIDE TO INTELLECTUAL PROPERTY: What it is, how to protect it, how to exploit it Mato Sato An Oprah’s Book Club SelectionIntellectual Property (IP) is often a companys single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under exploited. IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable