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Rising demand for effective weight loss medications has fueled a sharp increase in health plan spending, placing employers under new financial pressure to manage costs while still offering meaningful weight loss benefits
GLP-1 medications for diabetes and weight loss have proven to be highly effective
Vitamins and Supplements: Where Growth is Moving Approximately 80% of GLP-1 users consume performance and health nutrition products versus roughly 67% of the general population, with protein shakes, bars and snacks seeing mid-teens consumption increases
Updated December 4, 2025
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