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These household spends about 6% less overall 9% less for high-income households with big drops in intent to purchase soft drinks, processed savory snacks, and confectionery sweets alongside strong gains in intent to purchase fruits and vegetables (SOURCE: NielsenIQ)
That specific finding was statistically significant
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Gabery S, Salinas CG, Paulsen SJ, Ahnfelt-Rnne J, Alanentalo T, Baquero AF, Buckley ST, Farkas E, Fekete C, Frederiksen KS, Helms HCC, Jeppesen JF, John LM, Pyke C, Nhr J, Lu TT, Polex-Wolf J, Prevot V, Raun K, Knudsen LB (2020)
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