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Product and Segment Trends Market segmentation highlights strong demand concentration in convenient and high-functionality formats: Ready-to-drink shakes (31.0%) lead due to convenience and zero-preparation use High-protein positioning (34.0%) dominates nutritional focus as consumers prioritize muscle preservation and satiety Powder meal replacements remain popular for flexible dosing and affordability Digestive-support and micronutrient-fortified products are gaining traction Clinical, wellness, and DTC channels are expanding rapidly alongside traditional retail Structured nutrition formats are becoming increasingly important as consumers seek predictable and easier daily nutrition solutions
Semaglutide falls under a class of medications known as glucagon-like peptide-1 receptor agonists, or GLP-1s, which mimic the GLP-1 hormone produced in the gut after eating
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Individuals with clinically significant cardiometabolic abnormalities, including diabetes, were excluded, limiting assessment of the effect of lean mass preservation on cardiometabolic parameters
