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Tirzepatide (sold as Zepbound for weight loss, Mounjaro for diabetes) is often the next clinical step
Curr Ther Res Clin Exp
[PubMed] [Google Scholar] 112
With a new brand, Nestl can shed that baggage and associate itself with the new wonder-drug. Gendered branding also comes into play: the packaging of Lean Cuisine is gender neutral or even feminine, whereas Vital Pursuit has several products packaged with a black bar across the top reading Max Pro: this clearly seems to be an appeal to young men
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